Vaping has emerged as a true contender to cigarette sales with many people using e-cigarettes to ditch the conventional habit. This stratospheric rise in popularity has seen the vaping market become very lucrative.
Thanks to its myriad options and the cultivation of a tight-knit community, vaping has successfully entered mainstream culture with a mostly positive public perception. Amongst other issues including heavier regulation, the widely known and publicised health risks of smoking have understandably done little to maintain its user base.
See below for an infographic that looks at both smoking and vaping across a variety of different criteria including profitability, industry trends and user cost to find out how they stack up against each other.